Ever wonder how the RAM logo came to be? Well here on our blog, we thought we'd take the time to uncover the history of the symbol that is easy to spot no matter where you happen to be driving. After all, the story of how the emblem adorning the new RAM lineup has evolved over the years, is actually quite exciting!
Let's begin back in 1931 with Avard T. Fairbanks, a University of Michigan art professor and the original sculptor of the RAM logo. A Ram was not the immediate choice for the mascot, but it was the most fitting choice after other animals like lions and tigers had been considered. Mountain rams have the reputation of being powerful climbers, similar to the brand's philosophy to try and reach new heights. With all of the commonalities that stood out between the two, the ram immediately became the designated mascot.
Another major similarity is a ram's tendency to remove itself from the pack and stand-alone, just as RAM trucks like to be bold with design and performance power. The big horns that make the animal so so unique are representative of their ability to dare to be different, which is a major component of the brand's logo and philosophy.
Over the years, the logo has received some minor tweaks here and there, changing in placement and even in size. One thing that will never change however is a RAM truck's ability to tackle whatever is thrown its way. Just as a mountain ram tackles its terrain with perseverance, so do the pickups that we have come to depend on and trust over the years.
If you're currently on the market for a reliable truck, then we encourage you to visit Bald Hill Dodge Chrysler Jeep Ram conveniently located in Warwick, RI. We'd be happy to schedule test drives with models like the 2014 RAM 1500, to ensure you find the vehicle that best serves all of your driving needs.
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